Travluxe

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Our story is all about our WHY

Why do we do what we do?

Firstly a quick look at who is behind Travluxe Travel Club

The idea to build and release a NEW type of Travel Club is the culmination of a multitude of ideas from 2 Australians who have been friends and colleagues for a number of years.

Anthony Hunt, based just over the bridge from the Sydney CBD, has been a travel professional for more than 40 years.  In that time he has owned his own travel agency whilst also having a special interest in group travel.  He has a passion for sport of all types, but especially golf.  Anthony sees Travluxe as a way of providing the travelling public with a range of products and services that have never been available to the masses…at the best pricing available…before now.

Grant Williams, based on the NSW Central Coast, is a serial entrepreneur.  Always with a head full of ideas, most of which have a focus on community in some way.  Travluxe, for him, is a way to build a strong and engaged community of travellers where everyone can have access to some of the most incredible deals, pricing and discounts across every aspect of travel imaginable.

And the WHY?

Probably very simply it’s because we are 2 average everyday Australians…just like tens of millions of others…who love travel…but hate the cost (and the rip-offs) involved a lot of the time.

Also because there have been so many travel clubs that have come and gone…and some still hanging around…that are scams, rorts and quick money-making opportunities for greedy individuals, that Anthony & Grant are keen to provide a new type of travel club that is:

  • Reputable & Honest
  • Here for the next 20 years +…not just the next 20 minutes
  • Focused on the client
  • Entrepreneurial
  • Innovative
  • And places integrity, respect and amazing customer service at the forefront of all relationships

 

And if we can do all of that and save everyone some money in all that we do – then we are all WINNERS

Very simply we are an INTERMEDIARY – the Go Between – between:

  • Our Members…and
  • Great Travel Experiences

 

We find and create partnerships with amazing suppliers and then present awesome travel experiences to our Members.

Awesome Travel Experiences that are offered to our Members at wholesale or, at the very least, heavily discounted pricing

2 important Points of Difference for us:

  1. Most Business owners focus on making money upfront and NOW – we focus on helping our members save money whilst they enjoy great travel experiences
  2. Travel operators the world over – whether online or in shopfront stores rely on marking up prices to make that money…We don’t need to add silly mark ups onto our products and services because we run our business via a Membership Model



To explain:
    1. If the primary aim for others is to make money – they then focus on themselves and what they can ‘get out of you’…whereas we prefer to focus on YOU and what we can do for you.

      • If we look after you properly with respect and integrity then you will:

        • Enjoy being part of our community
        • Use our services often
        • Renew your membership each year
        • Tell your family, friends and colleagues about us (well hopefully)

      • and…As a consequence of being focused on you and delivering exceptional experiences for you…we will make money to run the business and have some profit for ourselves…as a natural consequence of that…later on. To us, it’s a much more ethical (and enjoyable) way to do business

    2. Mark-Ups. The reality in travel is that all operators generally mark-up somewhere between 15-40% on wholesale pricing. We generally don’t mark up prices…but on the rare occasions that we do need to do it, that mark-up is extremely small.

    • A little education piece that will explain why:

    • Accommodation worldwide is structured as follows:

    • There are millions of accommodation properties
    • Those properties have contracts for booking stays with only a handful of Top Tier suppliers – these suppliers are B2B operators
    • There are hundreds of thousands of shopfront travel agents and online booking sites (Retailers) that are B2C
    • Retailers source their property inventory from those Top Tier Suppliers
    • The Top Tier Suppliers sell to the Retailers at wholesale rates. Retailers then add their mark-up, on average, 15-40% – that’s how they make their money
    • Travluxe accesses rates through a Top Tier Supplier with whom we have partnered – but we don’t need to apply the ‘mark-up’ because our model works on a Membership Fee basis.
    • That simply means that you are now able to access every property around the world – at that WHOLESALE PRICING…or close to it

It’s all pretty simple and logical but again everyone else is heavily focused on making money from the mark-ups. We, on the other hand, are happy to make our profits by looking after our Members and making sure that they want to not only renew their membership each year…but are happy to tell lots of other people about us.